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Acquiring Customers

  • 01 Dec 2009
  • 7:00 PM - 9:59 PM
  • Foley Hoag Emerging Enterprise Center, 1000 Winter Street, Suite 4000, Waltham, MA

Registration


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December 1, 2009

Meeting Overview

PLEASE TAKE NOTICE AND PRE-REGISTER FOR THIS EVENT!
OUR NOVEMBER 3 EVENT WAS SOLD OUT!

You have been working so hard on your idea to make sure it works right every time, or makes sense to the investors and your own team, but now you need to take it to the broader market. Looking for investors takes a lot of time and energy, hiring the right people to fill in the empty spots in your process does too, and now sales and marketing will be a priority ongoing and forever.

You probably have more questions than answers. Is marketing a skill or an art form? How can you take sales and marketing ideas and execute the right way so you are not wasting your limited resources, i.e. money and time. What about Social Media? What is it and how can I use it to keep in touch with my customers and find new ones?

This panel will discuss:

  • How to efficiently “go to market” from idea to execution
  • The importance of well-placed PR to drive awareness and new prospects
  • The emergence of Social Media and its impact on you and your customers

The number of marketing options can be overwhelming, and can quickly drain a marketing and sales budget with little or nothing to show for it. Many new marketing channels are free, but only on the surface. Time has become the new currency, especially the time your prospects spend on you and your products. Thinking strategically can increase your odds of success, of course, but new technologies and changing tastes of buyers can create massive growth opportunities if executed properly.

PANEL:

Sherry Alpert is the Principal of Sherry Alpert Corporate Communications. 

Christina Inge, Marketing Consultant

Catherine Weber, President of Weber Media Partners

MODERATOR:

Kevin Flavin, President of Carlisle Group