Marketing to Make Them Love Your Brand

Tuesday, March 17, 2015 in Cambridge at 6:00 PM
We all know those iconic brands: Nike, PayPal, and Twitter, or startups rapidly achieving iconic status. How do you get there? How do you create a passionate fan base, not just steady customers? It's all about marketing to make them love your brand. Join startup founders who are building brands that are about the total user experience, and learn how it's this total experience--not a big advertising budget--that truly drives traction.
This session will cover:
1. How to build in great user experience from the prototype stage on,
2. How to have killer customer service that delivers loyal customers,
3. Why today's brand advocate marketing puts startups at an advantage, and what you can do to leverage it.
We'll learn from the experiences of startup founders from B2B, consumer brands, and more, how to make people crazy about your brand.
Panel:
Glenn Gaudet, President & Founder at GaggleAMP, https://gaggleamp.com
Glenn founded and leads an amazing company called GaggleAMP. GaggleAMP helps companies get the most out of their social media efforts with solutions that help amplify and analyze their efforts. Glenn also wrote the book, Connection, Community & Conversation: Making Social Media Work for Business which is available at Amazon, Barnes & Noble and other fine booksellers. His 20+ years of experience in marketing and growing companies has given him a lot to be thankful for.
Glenn also advises startups on how to bring their products to market, bootstrapping and increasing market influence. You can reach out to Glenn on Twitter @Glenng.
An additional panelist from Perfect Fuel, Inc., http://www.perfectfuelchocolate.com, will also speak.
Moderator:
Christina J. Inge, is the founder of ThoughtLight and is the CEO of Sleek Marketing University, www.sleekmarketingu.com. Twitter: @christinainge, LinkedIn: http://www.linkedin.com/in/christinainge
Christina is a marketing consultant with over 20 years experience in content creation, web technologies, and project management. She is adept at finding creative ways to maximize the small marketing budgets of startups and nonprofits by using web-based, cost-effective methods. Her areas of expertise include the design of social media marketing campaigns that boost brand recognition and affiliation. Through best practices SEO, she teaches methods that enhance click-through experiences, improve conversion rates and increase organic search rankings. She helps companies with product go-to-market plans, email marketing strategy and implementation, online lead conversion and lead generation analysis and optimization, and product positioning.
Through Sleek Marketing University she teaches the latest digital marketing techniques to help startups, small businesses, and nonprofits reach new audiences cost-effectively. Subjects addressed include SEO, Google Analytics, social media, marketing automation and many others.

Price: 
$10 for non-ENET members, free for ENET members. Pizza and soft drinks will be served. Advanced registration is requested.
Time and Location(s): 

MEETING & PRESENTATION TIME
6:00 - 9:00PM

MEETING LOCATION
Microsoft Technology Center, One Cambridge Center, Cambridge, MA. 02142 Phone: (781) 487-6400 The One Cambridge Center GENERAL ENTRANCE is on Main Street, Cambridge, across from the Kendall Square Post Office. Exit Kendall Square T Station to Main Street. Once you exit the station, head down the Marriott side of Main Street going in the direction of Boston/the Longfellow Bridge. You will pass a Chipotle on your left and Boston Properties, which has a blue awning. The One Cambridge Center entrance is located next to the Boston Properties entrance. Enter through the glass revolving door and proceed to the Microsoft facilities on the second floor. Note: There is also a direct Microsoft entrance across from the rotary at the confluence of Main Street and Broadway. See also:

http://www.microsoft.com/en-us/mtc/locations/boston_directions.aspx

Reservations: 
To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.