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    • 07 May 2019
    • 6:30 PM - 9:30 PM
    • Constant Contact, Inc., Reservoir Place, 3rd Floor Great Room, 1601 Trapelo Rd., Waltham, MA
    Register

    PRE-MEETING DINNER at 5:15 PM (sharp) at Bertucci’s, Waltham

    How do you build a brand for your product and attract customers? Much of brand building is about marketing and communication. This can be done in three ways: paid, owned, and earned media. Paid is advertising including social media ads; examples of owned are company produced content placed on its web site, social platforms, and sent via email; and earned is associated with PR/story placement and social.

    In this session, our panel will focus on earned and owned media, and a catchall term for most of earned and owned media is content marketing. Content that is more informational than promotional. It's a mindset change from decades of brochures and ads which are designed for promoting more than appealing to prospects’ issues and needs. Our speakers will address the why, what, when, where and how of content marketing.

    Agenda:

    6:30-7:30 PM - Registration & networking

    7:30-7:40 PM - ENET Chairman's announcements

    7:40-7:55 PM - eMinute - Up to 3 Startup companies’ presentations

    7:55-8:45 PM - 3 expert speakers on the night's topic

    8:45-9:00 PM - Audience / Speakers Q & A

    900-930 PM - Final networking includes meeting presenting speakers

    A question and answer session follow the presentation, and panelists will be available afterwards for responses to individual questions. As with every ENET meeting you will also get the chance to network with the panelists and other meeting attendees, both before the start of the meeting and afterwards.

    Speakers:

    Bob Cargill, Copywriter, Social Media Marketer, Content Creator, President, American Marketing Association

    Bob has been a creative director for several marketing agencies in the Greater Boston area and - most recently - director of social media at Overdrive Interactive. Not only has he presented and spoken in public many times about social media, copywriting and marketing in general, he has been published or quoted in countless media outlets about his areas of expertise. He started publishing his blog in 2004 (https://thebobcargill.com/), hosts his own podcast (https://bobcargill.podbean.com/) and owns a YouTube channel (https://www.youtube.com/bobcargill) with hundreds of videos – all on the subject of marketing. His work has been recognized with over 40 awards from the New England Direct Marketing Association (NEDMA), including Gold for his blog, Gold for Best Tweets and Silver for Best Copywriting. Bob is the current President of the American Marketing Association Boston. He was was named Direct Marketer of the Year for 2009 by NEDMA. You can follow him on Twitter at @cargillcreative.


    Manejah Terzi, Public Relations Strategist, Manejah PR.

    For almost 20 years, Terzi has worked to develop and execute public relations programs across the tech, medical, food and beverage industries. During her career, she’s served a wide variety of brands including Crest, ThermaCare, S.Pellegrino, Restylane, Hershey’s, Marriott Rewards, TROVE Data, Sakon, Simplot, Valtrex, Tyson and Nestlé Waters.

    Terzi understands that creating a positive brand halo requires a constant production of fresh and creative content to capture the attention of media, customers and online influencers. This content needs to not only stand out from the mountains of information being communicated on a daily basis but also be clever enough to keep interest levels high through each news cycle.

    Tom Spring, Editor-in-Chief, Threatpost

    Tom Spring has reported on technology for almost 20 years. He heads the award-winning cybersecurity news website Threatpost.com. Tom leads an editorial team charged with reporting on breaking cybersecurity news and offering actionable insights into business-critical security topics.  

    He served as Senior Technical Editor at CRN magazine for three years, where he covered breaking IT news and the products and services of Dell, IBM, Intel and Microsoft. Prior to that, Tom spent 14 years with IDG’s PCWorld magazine as Executive News Editor. Tom began his journalism career at several daily newspapers, including the MetroWest Daily News in Framingham, Mass., covering business technology news, where he served as Technology Editor.

    Tom’s work has been honored by the Society of Professional Journalists, American Business Media, American Society of Business Publication Editors, and the Western Publishing Association. 

    Moderator:

    Howard Sholkin, Principal, Sholkin Consulting

    Howard Sholkin has more than 40 years of journalism and marketing communication experience.  In 2014, he formed Sholkin Consulting to deliver strategy and tactical marketing services to influence an organization’s prospects, grow its business, and elevate a firm’s brand and its products and services. He joined International Data Group (IDG)—the world’s leading technology media, event, and research company -- as director of corporate communications in 2003 providing PR support for Founder and Chairman Pat McGovern and subsidiaries. Sholkin was later promoted to a director’s position for communication and marketing programs for the CEO of IDG Communications, the media and events subsidiary, and for the CEO of IDG Global Solutions.

    Prior to IDG, Sholkin held senior marketing and communication positions at technology companies, which included Computervision, Technology Concepts (a subsidiary of Bell Atlantic), Digital Equipment Corp./Compaq, and Getronics (successor to Wang). He is also an instructor at Lasell College in Newton. Before entering the tech industry in 1981, he was a news producer at WCVB-TV in Boston. Since 1990, Sholkin has been active in the Public Relations Society of America (PRSA) where he became president of the Boston chapter.

    Organizer:

    Millie Kwan, President, The WSI Touch

    Millie Kwan is Founder and President of The WSI Touch (https://thewsitouch.com), a digital marketing agency that has been serving small to medium-sized businesses in Greater Boston since 2009. Millie has over 20 years’ experience in IT development, management, education and research. She received her Doctor of Business Administration degree from Boston University and M.S. in Computer Science from Washington University in St Louis. She has taught at Babson College, University of Hong Kong and Boston University. She has published research on knowledge management, process redesign and workflow management. In her early career, she specialized in the field of library automation and has led the implementation of various library systems for the University of Rhode Island, the HELIN Library Consortium of Rhode Island, and Washington University in St Louis.

    FURTHER INFORMATION:

    LOCATION: Constant Contact is adjacent to RT 128 / 95 at Exit 28B. See: http://www.constantcontact.com/about-constant-contact/office-location-waltham.jsp

    REFRESHMENTS: Cheese, crackers, chips, cookies, soft drinks & juice will be served at this meeting.

    COST AND RESERVATIONS: ENET Constant Contact meetings are free to ENET members and $20 for non-members. No reservations are needed for the pre-meeting dinner. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.

    PRE-MEETING DINNER: Join us for a pre-meeting networking dinner (self-pay) at Bertucci’s in Waltham before the start of this meeting. Dinner at 5:15 sharp. No reservations required for the pre-meeting dinner.

    REFUND POLICY: If you cancel your registration before the event, ENET will refund your registration fee in the form of a credit towards a future ENET event.

    • 14 May 2019
    • 6:00 PM - 9:00 PM
    • Draper, Hill Building, One Hampshire St. Cambridge, MA
    Register

    You have a successful startup; business is booming.  How do I scale the company for the next growth wave?   This panel discussion will provide a path forward.   The business scaling plan will include conversations on; ensuring you have the proper finances in place, how to include partners, how to staff the growth, how do build high performing teams, and how to include diversity in your growth plan.

    These discussions will focus on real-world examples from CFOs, Staffing, Operations, Team Building, and Diversity and Inclusion experts.  We will end with a discussion on how do measure business scaling success.

    Agenda:

    6:00-7:00 PM - Registration & Networking

    7:00-7:10 PM - ENET Chairman's Announcements

    7:10-7:25 PM - eMinute PITCH - up to 3 startups give a 90-second elevator pitch

    7:25-8:15 PM - Expert speakers on the night's topic

    8:15-8:30 PM - Q & A

    8:30-9:00 PM - Final networking, including meeting speakers

    A question and answer session follows the panel discussion, and panelists will be available afterward for responses to individual questions.  As with every ENET meeting, you will also get the chance to network with the panelists and other meeting attendees, both before the start of the meeting and afterward.


    Panel:

    Richard (Rick) Clemon, CGMA, CPA  TechCXO

    As an interim, fractional or consultative CFO, I use my comprehensive background leading the accounting, finance, tax, SEC reporting, HR, tech and facilities functions at fast-growing companies, particularly in life sciences, software, and technology.

    I combine a depth of knowledge and 25 years of experience in accounting, finance, budgeting, audit, tax, and securities (E&Y, Arthur Andersen, CFGI) with the ability to lead cross-functional management teams to guide companies through complex business decisions. This foundation allows me to effectively identify and track KPIs, implement corporate initiatives, develop meaningful financial reporting and grow accounting functions.

    Melissa Field Jurkoic, Co-Founder Diversify Thinking

    With over two decades’ experience as a technologist, her mix of technical savvy and business strategy is unique for a former software engineer. Melissa’s fusion of technology and conversational techniques connect with both technical and business audiences to lead strategic initiatives to the best outcomes.
    Driven by her passion to increase the number of women in STEM, she volunteers extensively to educate and encourage women and girls to pursue careers in technology.

    John Bogosian, Principal and Advisor of King & Bishop Companies

    John brings over 30 years of well rounded entrepreneurial experience in Management Consulting, Coaching, Executive Search, Temporary Staffing, Human Resource Consulting, and Business Development. With John’s innovative approach, vision for the future and leadership and guidance, King & Bishop is growing nationally and internationally offering a portfolio of services designed to meet clients’ needs.

    Before John joined King & Bishop in 2004, he was a national recruiter and gained increasing responsibility in managing the New England Region for B&M Associates, a national temporary technical staffing firm. From there, he went on to start up a local temporary staffing firm. He was recruited to take his experience in staffing and business development to one of the larger international career and executive coaching companies. During his tenure, John was vice president and responsible for career coaching, facilitation, and new business development. He developed an appreciation and passion for assisting organizations and individuals at all levels through the coaching process.  He later serviced as the head of staffing for a publicly traded Medical Device Company.

    John employs a strong partnering and collaborative style. Given his creative and resourceful style, he is often able to succeed where previous resources have proven limiting. He is a frequent speaker at area human resource functions, business associations, and higher education events. John earned his Bachelors of Science degree in Business Administration from Boston University, and he completed the MIT Sloan School’s program, “Reinventing Your Business Strategy.”

    Enrique Levin Entrepreneur, Mentor, Professor and Investor, Founder of ELEVIN SOLUTIONS

    Enrique is an entrepreneur with 15+ years of experience in turning ideas into reality and a great track record for building sustainable businesses that provide value adding products and services to accurately targeted markets internationally.

    His multidisciplinary hands-on background and unique perception of the world give him an enhanced understanding of complex dynamic systems and social behavior, allowing him to add value to most business disciplines. His exceptional management skills maximize the potential of any high-performance team.

    Enrique has successfully built and helped execute 30+ business models in the B2B and B2C realms in extremely diverse industries, always with a frugal mindset, continually optimizing business models and operations for the right KPIs, while keeping a work culture of quality, discipline and trust.

    He is the Founder of ELEVIN SOLUTIONS, a firm that empowers entrepreneurs to cross the chasm between idea and realization. He is also part of the Board of Directors at Zintro and the Asperger/Autism Network, an advisor for several technology startups, an Adjunct Professor of Experiential Entrepreneurship at the Brandeis International Business School and at the Tecnológico de Monterrey, as well as a Mentor and Judge for multiple startup competitions and accelerators worldwide.

    Co-Meeting Organizer:

    William Mansfield

    Attorney Mansfield is a patent attorney and is a lawyer in MA & NY; high bar exam scores allowed him to waive into D.C. Circuit U.S. Court of Appeals.  He won the CALI Award for perfect grades in an IP course, and he has passed the Fundamentals of Engineering Exam covering all types of engineering.  He assists clients with corporate and IP law using trademarks, trade dress, copyrights, licensing, patents, strategic partnerships, and succession planning.

    From 2004, he has worked on legal matters & he has counseled entrepreneurs/startups since 2009 thru Mansfield Law.  He has worked on patent prosecution, especially business method, business process, electrical, mechanical, telecommunications, and e-commerce patents.  He has filed for global IP protection and has a network of foreign IP professionals.


    Moderator and Co-Meeting Organizer:

    Dan Skiba, President & CEO GOT Interface, Vice Chair Boston ENET

    As a Product Development Company Executive, I provide strategic leadership in product innovation and managing global teams, delivering award-winning products to the international market.  My ability to problem solve, direct the entire product development lifecycle and gain commitment to a common goal have driven faster release of products and market penetration.
    By building synergies across engineering disciplines, I’ve designed products that result in 100% product utilization and seamless integration into customer environments. My skills in optimizing international resources have significantly reduced costs and streamlined production, delivering product excellence.


    FURTHER INFORMATION:

    PUBLIC TRANSPORTATION: Is accessible by public transportation, to the Kendall Square stop on the Red Line.

    LOCATION: Draper, Hill Building, One Hampshire St. Cambridge, MA 02139 (directions). The address is One Hampshire St but the entrance is actually on Broadway. Attendees must arrive at Draper Labs before 7pm. Entrance will be locked after 7pm.

    REFRESHMENTS: Pizza, salad and soft drinks will be served at this meeting.

    COST AND RESERVATIONS: ENET meetings are free to ENET members and $10 for non-members. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.

    PARKING: Parking Near Draper - Kendall Center Blue, Yellow, and Green Parking Garages. Metered parking is often available after 6pm.

    REFUND POLICY: If you cancel your registration before the event, ENET will refund your registration fee in the form of a credit towards a future ENET event.

    • 04 Jun 2019
    • 6:30 PM - 9:30 PM
    • Constant Contact, Inc., Reservoir Place, 3rd Floor Great Room, 1601 Trapelo Rd., Waltham, MA
    Register

    Detailed Information for this meeting will be posted shortly, however, online register is open so feel free to click the Register link to the left and register now!


    Agenda:

    6:30-7:30 PM - Registration & networking

    7:30-7:40 PM - ENET Chairman's announcements

    7:40-7:55 PM - eMinute - Up to 3 Startup companies’ presentations

    7:55-8:45 PM - 3 expert speakers on the night's topic

    8:45-9:00 PM - Audience / Speakers Q & A

    900-930 PM - Final networking includes meeting presenting speakers

    A question and answer session follow the presentation, and panelists will be available afterwards for responses to individual questions. As with every ENET meeting you will also get the chance to network with the panelists and other meeting attendees, both before the start of the meeting and afterwards.


    FURTHER INFORMATION:

    LOCATION: Constant Contact is adjacent to RT 128 / 95 at Exit 28B. See: http://www.constantcontact.com/about-constant-contact/office-location-waltham.jsp

    REFRESHMENTS: Cheese, crackers, chips, cookies, soft drinks & juice will be served at this meeting.

    COST AND RESERVATIONS: ENET Constant Contact meetings are free to ENET members and $20 for non-members. No reservations are needed for the pre-meeting dinner. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.

    PRE-MEETING DINNER: Join us for a pre-meeting networking dinner (self-pay) at Bertucci’s in Waltham before the start of this meeting. Dinner at 5:15 sharp. No reservations required for the pre-meeting dinner.

    REFUND POLICY: If you cancel your registration before the event, ENET will refund your registration fee in the form of a credit towards a future ENET event.

    • 11 Jun 2019
    • 6:00 PM - 9:00 PM
    • Draper, Hill Building, One Hampshire St. Cambridge, MA
    Register

    Detailed Information for this meeting will be posted shortly, however, online register is open so feel free to click the Register link to the left and register now!


    Agenda:

    6:00-7:00 PM - Registration & Networking

    7:00-7:10 PM - ENET Chairman's Announcements

    7:10-7:25 PM - eMinute PITCH - up to 3 startups give a 90-second elevator pitch

    7:25-8:15 PM - Expert speakers on the night's topic

    8:15-8:30 PM - Q & A

    8:30-9:00 PM - Final networking, including meeting speakers


    FURTHER INFORMATION:

    PUBLIC TRANSPORTATION: Is accessible by public transportation, to the Kendall Square stop on the Red Line.

    LOCATION: Draper, Hill Building, One Hampshire St. Cambridge, MA 02139 (directions). The address is One Hampshire St but the entrance is actually on Broadway. Attendees must arrive at Draper Labs before 7pm. Entrance will be locked after 7pm.

    REFRESHMENTS: Pizza, salad and soft drinks will be served at this meeting.

    COST AND RESERVATIONS: ENET meetings are free to ENET members and $10 for non-members. To expedite sign-in for the meeting, we ask that everyone -- members as well as non-members -- pre-register for the meeting online. Pre-registration is available until midnight the day before the meeting. If you cannot pre-register, you are welcome to register at the door.

    PARKING: Parking Near Draper - Kendall Center Blue, Yellow, and Green Parking Garages. Metered parking is often available after 6pm.

    REFUND POLICY: If you cancel your registration before the event, ENET will refund your registration fee in the form of a credit towards a future ENET event.

    • 18 Jul 2019
    • 6:45 PM - 9:30 PM
    • Rowes Wharf, Boston, MA



    IEEE Boston Entrepreneurs’ Network will hold its 17th annual Sunset Cruise & Networking Evening on Boston Harbor aboard the M/V Music City Queen, on Thursday, July 18, 2019.  We board the boat at 6:45 p.m., and cruise from 7:15-9:30, with additional networking on the boat dockside until 9:45 pm. The event includes a light dinner.  Details will be posted as they become available.

    Registration for this event will open in the Spring of 2019.