E-Net Newsletter Articles

				Past Articles from our Newsletters

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The Need for Speed: Time-To-Market by Peter Thier - Venture Technologies
	Getting to market with speed and efficiency is often critical to achieving product success for several reasons.

Patent Marking Principles by Gordon R. Moriarty, Esq. - Weingarten, Schurgin, Gagnebin & Hayes LLP
	In order to collect damages for past infringement, a patent owner must adhere to certain provisions of U.S. law which govern the marking of patented articles with the relevant U.S. patent number(s).

Market Research: A How-To by Fausto Molinet
	Developing a good market research program is not exceptionally difficult, but it can be time consuming and best done correctly the first time.

Patent News by Kirk Teska, Iandiorio and Teska
	"Business method" patents continue to be a hot topic in the patent world after the July 1998 decision by the United States Court of Appeals for the Federal Circuit in State Street Bank and Trust Co. v. Signature Financial Group.

Provisional Patent Applications by David W. Rouille and Russell W. Binns Jr
	Provisional patent applications offer a cost-effective procedure that establishes a filing date, while providing time to consider whether to pursue further patent rights.

Your Product … Your Audience's Need by John Leone
	Great products don't sell themselves. Factors that affect short-term results and mid- to long-term performance include: product positioning, competitive pressures and strategies, personal relationships, availability of resources, sales skills, focus and motivation, and interested prospects

Adaptive E-Marketing - The New Paradigm by Ken Hablow
	There are vast differences that separate the old business model from the new E-Model now being formed, in what author Chuck Martin calls the "Net Future". You need to include E-Marketing in your business plan.

Outsourcing Human Resources: Improves Productivity, Reduces Risks by Catherine T. Kouvaris
	When an entrepreneur dreams of running a business, that dream seldom includes spending a quarter of his or her time on such issues as EEOC compliance, benefits administration, and payroll processing.

Why Entrepreneurs Should Worry About Market Research by Ralph Grabowski
	This author is often asked, "How can you possibly suggest that we devote more of our precious capital to marketing than to

The Role of the CFO by Ron Fitz
	It's an unfortunate fact that very few small businesses are willing to allocate the necessary resources to the finance function in their firms. This emanates from a lack of understanding of the function of a CFO.

Can You Really Afford to Focus Your Marketing Effort? by Franklin Cooper
	Many companies today market and sell their products and services on a "catch-as-catch-can" basis. This is opportunistic selling - and usually does not pay off.

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